Did you know Glossier was born from a beauty blog Before Glossier Emily Weiss ran into The Gloss a blog where she interviewed women about their beauty routines Readers craved simple high quality products reflecting real user's needs not just glossy ad campaigns In 2014 Weiss launched Glossier with a minimalist skincare line designed with community input The brand grew through Instagram transparency and customer co-creation Glossier transformed from blog to billion dollar beauty disruptor proving content driven commerce can build iconic brands
#BeautyBusiness #GlossierStory #ContentToCommerce #founderjourney
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